Marriott School of Management
First Faculty Advisor
First Faculty Reader
Bounded rationality, Carnegie School, Nelson and Winters, COVID-19, Google Trends
Using the unique conditions afforded by the global pandemic, we examine Simon’s influential 1947 Bounded-rationality theory with empirical data. We attempt to correlate a shift in attention with a decrease in routine organizational activity. Using a relative measure for interest in COVID-19 topic prevalence from Google Trends and sales activity from a diverse sample of business to business companies. Our results support Simon’s theory. We found a moderate relationship between routine activity and a global shift in attention. Furthermore, the data highlight a possible theoretical threshold necessary for an event to cause divergence.
BYU ScholarsArchive Citation
White, James, "The effects of COVID-19 preoccupation on business activity: A bounded rationality perspective" (2020). Undergraduate Honors Theses. 167.