Keywords

wind power, Utah Clean Energy, surveys, students

Abstract

The research done in this project analyzes BYU students' position on preserving the environment and particularly measures their knowledge regarding wind power and their willingness to contribute to the purchase of wind power by BYU. Utah Clean Energy commissioned students of the Marriott School of Management at BYU to carry out this project. Research was based on 402 surveys, which were conducted throughout campus and BYU housing complexes. The survey questionnaire and the results of the survey are located in the appendix. From the data gathered, statistical analysis was performed including cross-tabulation, chi-square testing, z-test testing, correlation, regression, and purchase intention forecasting. A copy of the tests conducted can also be found in the appendix. Team is comprised of Laura MacTaggart, Marda Batt and Ted Olsen.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.