theater, attendance, financial support, service support
The information in this study is concerned with the Rivoli Theater in Springville, Utah. The information is based on past and future operations of the theater. It is concerned with the attendance support, financial support, possible contributed service support. As well as community feelings on how this theater should be operated. The report takes into consideration the alternatives of operating as a community theater. privately-owned theater. or not using the RivaH Theater at all. It also compares the advantages and disadvantages of each proposal. The research team is comprised of Dale Allred, Jerald L. Dixon, Rod Henderson, Gerald Olpin.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Allred, Dale; Dixon, Jerald L.; Henderson, Rod; and Olpin, Gerald, "Springville Rivoli Theater" (1964). Student Publications. 59.
Marriott School of Management
© 1964 Brigham Young University;
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