Keywords
Snowbird clientele, combination tickets, surveys
Abstract
The proposed research will be comprehensive in nature. The ultimate goal of this project is to study the clientele of Snowbird and evaluate their awareness of the new Snowbird / Alta Combination Ticket. This objective will be achieved by surveying skiers about the following: What would encourage them to purchase the combination ticket. How much would they pay for the combination ticket. How much does price influence the skiers decision to purchase the combination ticket. What type of discount/package would encourage skiers to purchase the ticket. Snowflake Research comprised of Brent Castle, Joshua Howe, Joshua Mason.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Castle, Brent; Howe, Joshua; and Mason, Joshua, "Snowbird/Alta Combination Ticket Study: A Marketing Research Study for Snowbird / Prepared by Snowflake Research (Part 2)" (2002). Student Works. 58.
https://scholarsarchive.byu.edu/studentpub/58
Document Type
Report
Publication Date
2002
Permanent URL
http://hdl.lib.byu.edu/1877/1219
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2000 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/