Nutty Guys, customer preferences, packaging, advertising
Advantage Consulting has identified the following objectives in this report: 1. To identify and assess key characteristics of product packaging and display (in general and specifically for Nutty Guys) that are most likely to influence consumer purchasing decisions. 2. To identify customer preferences concerning nuts and dried fruits (in general and specifically for Nutty Guys), both in packaging and purchasing. 3. To determine the best ways for Nutty Guys to attract and secure new customers. Advantage Consulting comprised of Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Davis, Anthony; Hecht, Christy; Meyers, Bambi; and Poyfair, Dane, "Nutty guys: A study of brand image: A marketing research project presented to Nutty Guys" (2001). Student Publications. 51.
Marriott School of Management
© 2001 Brigham Young University;
Copyright Use Information