Nu Skin, online ordering, site improvement
Nu Skin's vision is to raise the percentage of customers that order online from 17 percent to 40 percent by the end of 2008. With this ambitious goal in mind, the BYU team tailored its research to help them move forward. The central question is, how can Nu Skin increase its conversion rate of those who visit nuskinusa.com to those who actually make purchases through the site. We hope to answer the following peripheral questions as well: (1.) Why do people order by phone rather than online, and (2.) How can Nu Skin improve its site to increase the percentage of online customer orders?
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
An, Jay; Carroll, Brian; Headrick, Tim; and Sheffield, Abby, "Nu Skin Enterprises: Market Research Project" (2008). Student Works. 50.
Marriott School of Management
© 2008 Brigham Young University;
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