Keywords

Soter Associates, feedback, customer opinions

Abstract

Greg Soter, president of Soter Associates, Inc., wants honest, unbiased feedback from his customers regarding the advertising services they receive from Soters. Mr. Soter feels that some of his customers may have a negative opinion of the services they receive. He asked that an independent research team contact his customers and obtain both negative and positive feedback. Therefore, the purpose of this study is to provide Soter Associates, Inc. with relevant information regarding their customers' attitudes and feelings toward the advertising services Soters offers them. Prepared by Greg Vidrine, Steve Crandall, Toni Lehner, David Reschke, John Plummer.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.