LiteTouch, competitive advantage, customer perception
The purpose of this study is to determine competitive advantage and overall customer perception of LiteTouch. The research will attempt to discover whether or not LiteTouch's perception of its own core competencies match with customers' opinions. Furthermore, the research is to help LiteTouch know what dealers perceive about the company's competitors—Lutron, Vantage, and Centralite. Mountain West Research comprised of Josh Rolph, Willie Lo, Marcia Randall, Leslie Layman and Mark Adams.
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Rolph, Josh; Lo, Winnie; Randall, Marcia; and Layman, Leslie, "LiteTouch: Brilliant solutions in lighting: Dealer perception study" (2002). Student Publications. 43.
Marriott School of Management
© 2002 Brigham Young University;
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