Keywords
LiteTouch, competitive advantage, customer perception
Abstract
The purpose of this study is to determine competitive advantage and overall customer perception of LiteTouch. The research will attempt to discover whether or not LiteTouch's perception of its own core competencies match with customers' opinions. Furthermore, the research is to help LiteTouch know what dealers perceive about the company's competitors—Lutron, Vantage, and Centralite. Mountain West Research comprised of Josh Rolph, Willie Lo, Marcia Randall, Leslie Layman and Mark Adams.
Description
This is a collection of marketing research case studies of local companies prepared by BYU graduate students.
BYU ScholarsArchive Citation
Rolph, Josh; Lo, Winnie; Randall, Marcia; and Layman, Leslie, "LiteTouch: Brilliant solutions in lighting: Dealer perception study" (2002). Student Works. 43.
https://scholarsarchive.byu.edu/studentpub/43
Document Type
Report
Publication Date
2002
Permanent URL
http://hdl.lib.byu.edu/1877/1203
Language
English
College
Marriott School of Management
Department
Management
Copyright Status
© 2002 Brigham Young University;
Copyright Use Information
http://lib.byu.edu/about/copyright/