Keywords

Business, Strategy, Response Mechanisms, Fight, Flight, Freeze, Crisis Management, Crisis Response, Innovation, Business Model, Framework

Abstract

Fight, flight, and freeze responses are a natural part of how we operate as humans. These responses permeate our lives and affect our decisions in major ways. This thesis first employs a case study to help the reader understand natural reaction processes, then analyzes case studies where businesses applied strategies that closely resembled these reaction processes. I then propose a framework to mimic physiological reaction processes to help companies arrive at the optimal solution.