Keywords

Online stores Apparel business, Starting online business, SEO success, Content consistency, Online entrepreneurship, Brand building, Student entrepreneurship

Abstract

Discuss three major elements that contribute to building a successful apparel business online. The three factors discussed include search engine optimization, brand/company focus, and content consistency. These elements are applicable to any other industry besides apparel. Both the interconnectedness of all three aspects and the value of doing each one is addressed.

Document Type

Other

Publication Date

2018-08-02

Language

English

College

Marriott School of Management

Department

Information Systems

University Standing at Time of Publication

Senior

Course

Library Research Grant

Included in

Business Commons

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