Online stores Apparel business, Starting online business, SEO success, Content consistency, Online entrepreneurship, Brand building, Student entrepreneurship
Discuss three major elements that contribute to building a successful apparel business online. The three factors discussed include search engine optimization, brand/company focus, and content consistency. These elements are applicable to any other industry besides apparel. Both the interconnectedness of all three aspects and the value of doing each one is addressed.
BYU ScholarsArchive Citation
Mugimu, Deana, "3 Key Aspects to Building a Successful Online Apparel Business" (2018). All Student Publications. 239.
Marriott School of Management
Library Research Grant
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