podiatry, handheld x-ray, space efficiency


Our project was with ARIBEX, Inc. doing a market feasibility study of the fields of Podiatry, Emergency Response, and Sports Medicine. As we discussed the feasibility of the NOMAD Handheld X-ray device for their respective fields, we learned that, with the resources we had at our disposal, it would be best to focus on just the field of Podiatry. We administered a survey and learned that there is a viable market in the Podiatry field. While portability is the least important characteristic of an in-office X-ray machine, one of the most important characteristics is space efficiency. Since the NOMAD is such a compact device, it can really make an efficient use of space. If the clarity of the image given by the NOMAD is similar to stationary X-ray machines then the NOMAD will really be an item demanded very highly. In conclusion, we believe that the Podiatry field is an excellent market to pursue for the NOMAD Handheld X-ray. We recommend that ARIBEX pursue research and development to make a Podiatry specialized NOMAD. We also recommend conducting two more studies on the feasibility of the fields of Emergency Response and Sports Medicine, when more resources are available. WG Marketing is comprised of Lance Gibson and Steven Wirig.


This is a collection of marketing research case studies of local companies prepared by BYU graduate students.

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