Keywords

dining, resort facilities, guests

Abstract

To satisfy the needs of local and destination guests, Snowbird Ski and Summer Resort offers over fourteen different dining options in addition to their ski and resort facilities. At the request of Snowbird, and more specifically Larry Jackstien, managing director of sales and marketing, Jeremy Killpack Matt Barlow, and Cris Garthe, students of the Marriott School of Management located at Brigham Young University were commissioned to determine the effectiveness of these dining facilities as perceived by destinations guests of Snowbird Ski and Summer Resort located in Snowbird, Utah. Prepared by Jeremy Killpack, Cris Garthe, and Matt Barlow.

Description

This is a collection of marketing research case studies of local companies prepared by BYU graduate students.