Sigma: Journal of Political and International Studies


racial prejudice, poverty, charitable giving


World Vision predicts that there are more than 719 million people living in poverty (Peer 2023). Charitable organizations often strive to fill gaps of government programs and alleviate poverty by offering food, clothing, and support to these millions of individuals in need. To be successful in realizing the goals of these charitable organizations, the quantity of charitable donations must be large to create change. Charitable organizations regularly attempt to obtain donations through means of advertising; however, are these methods of advertising effective in soliciting donations to help underprivileged populations across the globe? By improving the understanding of effective donation solicitation practices, charitable organizations will be able to increase donations.