The Dynamics of Negative Political Advertising: History, Thematic Designs, and Effectiveness

Authors

Erik J. Bolinder

Recommended Citation

Bolinder, Erik J. (1992) "The Dynamics of Negative Political Advertising: History, Thematic Designs, and Effectiveness," Sigma: Journal of Political and International Studies: Vol. 10, Article 5.
Available at: https://scholarsarchive.byu.edu/sigma/vol10/iss1/5