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Swiss American Historical Society Review

Swiss American Historical Society Review

Authors

Donald P. Hilty

Keywords

Switzerland, Swiss Heritage, Switzerland's economy, Business, United States

Abstract

For many in the United States, the word "Switzerland" conjures up pleasant thoughts of cows, mountains, Heidi, democracy -- maybe also a proud heritage and some dear friends -- but, perhaps, a country that is a bit dull. The purpose here is to alert this audience: Switzerland is not dull. It is in the big leagues of international business. This small country in the middle of Europe has gained the stature of an economic giant, not just in relation to its size but in absolute terms.

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