As one of our top interviews from season 5, we want to share this episode with you once again. Do you build your culture by design or by default? Join Davis Smith, Andrea Cabrera, and Parker Wilcox as they discuss the origins of Cotopaxi. Davis shares the importance of designing your company's culture and the importance of overcoming analysis paralysis.
Smith, Davis; Cabrera, Andrea; and Wilcox, Parker, "Davis Smith (CEO of Cotopaxi) on Designing Culture" (2020). Measuring Success Right. 73.