Keywords
experiential purchases, realms of experience, experience design
Abstract
Would you rather spend money on a designer bag or on a trip to Hawaii? According to University of Texas marketing and psychology professor Amit Kumar, “People derive more satisfaction from experiential purchases than material purchases.” Experiences carry meaning. In today’s society, people are willing to pay a significant amount of money to have a better experience. Customers are no longer satisfied with simply receiving a product or service; the process involved in receiving a product or service matters more than ever.
Recommended Citation
Black, Brenna
(2023)
"Exceptional Experiences Equal Content Customers,"
Marriott Student Review: Vol. 6:
Iss.
1, Article 3.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol6/iss1/3
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.