nonprofits, arts, music, concerts, performances, COVID-19, financial performance, business partnerships, communities


While the COVID-19 pandemic has caused significant damage to the American economy as a whole, the nonprofit arts sector has suffered particularly stunning losses. With cancelled programming, uncertain future plans, and fewer willing donors, nonprofit leaders must shift financial strategies, or their organizations will not survive the pandemic. This paper examines conclusions from the body of nonprofit research to provide simple, practical fundraising solutions for struggling arts nonprofits. Building an effective fundraising strategy during troubled times will provide a lasting foundation for financial and artistic success.



Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.


To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.