Keywords
nonprofits, arts, music, concerts, performances, COVID-19, financial performance, business partnerships, communities
Abstract
While the COVID-19 pandemic has caused significant damage to the American economy as a whole, the nonprofit arts sector has suffered particularly stunning losses. With cancelled programming, uncertain future plans, and fewer willing donors, nonprofit leaders must shift financial strategies, or their organizations will not survive the pandemic. This paper examines conclusions from the body of nonprofit research to provide simple, practical fundraising solutions for struggling arts nonprofits. Building an effective fundraising strategy during troubled times will provide a lasting foundation for financial and artistic success.
Recommended Citation
Kime, David
(2021)
"With Concert Halls Empty, How Will Arts Nonprofits Pay the Bills?: Fundraising in the COVID-19 Era,"
Marriott Student Review: Vol. 4, Article 8.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol4/iss3/8
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.