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Keywords

artificial intelligence, programmatic creative, human creatives, machine learning

Abstract

The author summarizes for a lay audience the influence of artificial intelligence on advertising. The state of artificial intelligence today is assessed. Case studies are explored, including Lexus' 2018 AI-scripted ad, to discuss whether AI could replace human creatives in the advertising process; following the case studies, the author shares representative opinions on the subject from industry professionals. Finally, the author encourages readers to stay informed on AI-related issues.

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Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.

 

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