Keywords
Experience Design, Economics, Positive Psychology, Business, Happiness, Management
Abstract
Does your business deliver what consumers really want? This article will examine the science behind positive psychology, display the consumer demand shift from products to experiences, analyze the unique aspects of an experiential economy, and present different ways for businesses to adapt to the changes in consumer demands.
Recommended Citation
Vassar, Katherine D.
(2021)
"The Experience Economy,"
Marriott Student Review: Vol. 4, Article 12.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol4/iss3/12
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.