Keywords
nonprofit, service, community, company, competition
Abstract
The mantra for most companies is "serve the customer." But should companies change their focus from "serving the customer" to "serving the world"? In an age of competition, companies must differentiate or die. Through corporate social impact, companies not only differentiate from competitors, but also increase customer loyalty, employee satisfaction, and global well-being.
Recommended Citation
Romney, Sarah
(2021)
"How Companies are Doing Good and Why Yours Should Too,"
Marriott Student Review: Vol. 4, Article 5.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol4/iss2/5
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.