Keywords
contagious, Jonah Berger, social currency, triggers, emotion, public, practical value, stories
Abstract
In his New York Times Bestseller, Contagious: Why Things Catch On, Jonah Berger delves into what makes products and ideas go viral. Through hundreds of intriguing and sometimes jaw-dropping stories, Berger identifies six key components to make everything—from a YouTube video to a new tech gadget—become contagious.
Recommended Citation
Swatling, Christy
(2020)
"Book Review - Contagious: Why Things Catch On,"
Marriott Student Review: Vol. 4, Article 8.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol4/iss1/8
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Accounting Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.