Amazon, Target, Retail, Consumer Experience, E-Commerce
This article explains how consumers can make better purchasing decisions by recognizing how benefits of local brick-and-mortar stores, such as Target, surpass the perceived benefits of e-commerce giant, Amazon.
"Make Amazon Your Servant, Not Your Master,"
Marriott Student Review: Vol. 3
, Article 36.
Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/36
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.