Keywords
Amazon, Target, Retail, Consumer Experience, E-Commerce
Abstract
This article explains how consumers can make better purchasing decisions by recognizing how benefits of local brick-and-mortar stores, such as Target, surpass the perceived benefits of e-commerce giant, Amazon.
Recommended Citation
Takabori, Lisa
(2020)
"Make Amazon Your Servant, Not Your Master,"
Marriott Student Review: Vol. 3:
Iss.
4, Article 36.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/36
Included in
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, E-Commerce Commons, Entrepreneurial and Small Business Operations Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.