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Article Title

Go Green: Make Green

Keywords

sustainable practices, CSR, corporate social responsibility, environmental innovation, enviornmental impact, go green, profit, customer loyalty, brand image, employee productivity, case study, save money

Abstract

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.

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Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.

 

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