sustainable practices, CSR, corporate social responsibility, environmental innovation, enviornmental impact, go green, profit, customer loyalty, brand image, employee productivity, case study, save money
While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.
"Go Green: Make Green,"
Marriott Student Review: Vol. 3, Article 26.
Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/26
Accounting Commons, Advertising and Promotion Management Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons, Operations and Supply Chain Management Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.