ethical branding, corporate social responsibility, consumer values
In this article, BYU senior Lane Gibbons outlines the details of ethical branding and emphasizes the importance of corporate social responsibility in the modern era.
Marriott Student Review: Vol. 3, Article 23.
Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/23
Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons, Civic and Community Engagement Commons, Entrepreneurial and Small Business Operations Commons, Politics and Social Change Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.