Brainstorming solutions as a group is a great idea, but often falls prey to groupthink, in which group members agree to the first idea that is presented to avoid conflict. Groupthink can be avoided using specific phases during the brainstorming process: divergence and convergence.



Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.


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