In order to retain and satisfy customers, the modern business must refine it's customer experience (CX). Good CX occurs when a company focuses on the needs of its customers as individuals, allowing each person to have a positive experience. This dedication to the customer is rewarded through positive reviews and continued success.
"The Growing Importance of Customer Experience,"
Marriott Student Review: Vol. 3
, Article 18.
Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/18
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.