Abstract
In order to retain and satisfy customers, the modern business must refine it's customer experience (CX). Good CX occurs when a company focuses on the needs of its customers as individuals, allowing each person to have a positive experience. This dedication to the customer is rewarded through positive reviews and continued success.
Recommended Citation
Jones, Cassidy
(2020)
"The Growing Importance of Customer Experience,"
Marriott Student Review: Vol. 3:
Iss.
4, Article 18.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss4/18
Included in
Accounting Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Entrepreneurial and Small Business Operations Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.