Keywords
olympics, business, international, brand, sports, national, legendary
Abstract
Just four years ago, the IOC made an unprecedented decision to award Beijing with the 2022 Winter Olympic Games bid, making China the first Asian country ever to host both the Summer and Winter Games. What’s more, prior to this second visit to China, the Olympics will have been held in Pyeongchang (2018) and Tokyo (2020). At the same time that this national superpower has the opportunity to capitalize once again on the all eyes-on-China phenomenon, the IOC has the chance to truly go global.
Recommended Citation
Maynard, Jennifer
(2019)
"Back to Beijing: The Future of the Olympic Games,"
Marriott Student Review: Vol. 3:
Iss.
2, Article 6.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss2/6
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Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.