redbox, technology, streaming, video on demand, disc rentals, DVD, movies


As technology continues to progress, companies can either adapt with technology or die. Advancements in technology should be used to better satisfy consumers. Companies that refuse to update their technology will not be able to survive in the future. Each company must make the most of its current technology, utilize new technology, and notify its customers of changes in its use of technology. Redbox finds itself at the crossroads of adapting or dying. Redbox can apply these three steps by milking its existing disc rental market, making the move to streaming, and marketing the new streaming service to consumers.



Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.


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