Keywords
Medtech, Medical Devices, Human-Centered Business, Design Thinking, Emerging Markets, Healthcare, Prosthetics, Marketing, Biomedical Engineering
Abstract
The art of human-centered design accounts for both technological and emotional specifications in order to deliver meaningful products that meet the specific needs of the individual customer. Every business professional can deepen his or her understanding of human-centered design – regardless of our industry of choice – by looking to perspectives that the business of medical technology offers. To that end, this article draws upon interviews with three figures in this remarkable field, distilling their insights on how to cultivate businesses that produce human-centered solutions.
Recommended Citation
Poff, Evan D.
(2019)
"An Arm and a Leg: Medtech Perspectives on Human-Centered Design,"
Marriott Student Review: Vol. 3, Article 7.
Available at:
https://scholarsarchive.byu.edu/marriottstudentreview/vol3/iss1/7
Included in
Biomedical Devices and Instrumentation Commons, Business Administration, Management, and Operations Commons, Business Intelligence Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Marketing Commons, Other Business Commons, Other Medicine and Health Sciences Commons, Technology and Innovation Commons
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.