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Keywords

CEO, Chief Executive Officer, north star, accountability

Abstract

Adam Chase, CEO of Chase Marketing, has branded his company "the accountability agency." He works to establish north star goals with clients, then works with his team to follow through with them until their achieved. He focuses all he does on people and developing their personal brands. Family and God are his north stars.

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Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.

 

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