Market, Analysis, Management, Consulting, Miscommunication, Communication
This is a book review of Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.
"Book Review: Made to Stick, by Chip and Dan Heath,"
Marriott Student Review: Vol. 2
, Article 16.
Available at: https://scholarsarchive.byu.edu/marriottstudentreview/vol2/iss1/16
Marriott Student Review is a student journal created and published as a project for the Writing for Business Communications course at Brigham Young University (BYU). The views expressed in Marriott Student Review are not necessarily endorsed by BYU or The Church of Jesus Christ of Latter-day Saints.