Journal of Undergraduate Research


effects of media, ambivalent sexism, domestic violence victims


Family, Home, and Social Sciences




The impact of media on behaviour has long been studied and debated in the field of psychology. Research on the effects of media have primarily focused on the relationship between violent media and real life acts of physical violence. In recent years studies have shown that there is indeed a link between violent media and actual violent behaviours (Anderson and Bushman, 2001). However, little research has been conducted on the effect that other media without violent themes might have. Further, there is relatively no research on the non-behavioural effects of media, that is, how media may influence attitudes and or beliefs. The primary purpose of this study was to explore the potential link between media and attitudes and perceptions.

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Psychology Commons