Journal of Undergraduate Research


fitness tracker technology, healthy living, Fitbit, physical activity


Marriott School of Business




The purpose of this project was to test whether wearing a fitness tracker, such as a Fitbit, induces wearers to increase their physical activity. We believe that when wearers know that their physical activity is being measured, they will accelerate their physical activity. To test this hypothesis, we needed a control group where we could record participants’ physical activity when the participants were unaware they were being measured. This was accomplished by using the iPhone pedometer which is automatically activated upon purchase, and relatively unknown by iPhone users. The treatment groups were given a MiFit band, which is a less expensive fitness tracker similar to the Fitbit. This enabled us to observe how knowledge of measurement changes behavior. At the completion of the study period, the iPhone pedometer data from all groups was compared.

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