Resolving “mixed” privacy signals Untangling the anchoring and adjustment in the presence of multiple signals

Authors

Thong Pham, Brigham Young University
Mark Keith, Brigham Young University

Keywords

mixed privacy signals, multiple signals, privacy risk, information disclosure

College

Marriott School of Management

Department

Information Systems

Abstract

As the technologies enabling mobile and ubiquitous information rapidly evolve, so do the information privacy risks to consumers (Belanger and Crossler 2011; Pavlou 2011; Smith et al. 2011). Perceived privacy risk has been demonstrated to be a critical factor in both information disclosure intentions (Dinev and Hart 2006; Lowry et al. 2011; Xu et al. 2010) and behaviors (Keith et al. 2013; Lowry et al. 2011; Posey et al. 2010).

Recommended Citation

Pham, Thong and Keith, Mark (2016) "Resolving “mixed” privacy signals Untangling the anchoring and adjustment in the presence of multiple signals," Journal of Undergraduate Research: Vol. 2016: Iss. 1, Article 196.
Available at: https://scholarsarchive.byu.edu/jur/vol2016/iss1/196