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Journal of Undergraduate Research

Keywords

gender, politics, implication association test

College

Family, Home, and Social Sciences

Department

Political Science

Abstract

The gender gap in participation, capability, and interest in politics has been widely researched. However, in this project we examined whether or not people implicitly identify men more strongly than women with politics. Furthermore, I was interested to determine to what extent everyday media exposure, particularly focusing on a specific gender, could influence an individual’s implicit biases. Mock newspaper articles, with either male or female political subjects, were used to further determine the effect of media content on people’s gender biases. While self-reported prejudices may be inconsistent and untrustworthy, I used the implicit association test (IAT) to assess the patterns of implicit association of Americans with gender and politics. I analyzed the difference between explicit and implicit association, male and female respondents, and the two article primes.

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