Sweepstakes Craze

Authors

Andrew Eaton, Brigham Young University
Dr. Doug Dean, Brigham Young University

Keywords

sweepstakes, prize money, free, gaming sites, Internet traffic

College

Marriott School of Management

Department

Accountancy

Abstract

In the rage of “Who Wants To Be A Millionaire?” and popular voyeur reality TV shows with prize money of a million dollars, offering cash and prizes as incentives to visit a Web site is a popular trend among companies trying to compete for attention among hundreds of thousands of consumer sites on the Internet.

Recommended Citation

Eaton, Andrew and Dean, Dr. Doug (2014) "Sweepstakes Craze," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 982.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/982