The Language and the Law: Trademark Dilution Online

Authors

David Stankiewicz, Brigham Young University
Dr. William Eggington, Brigham Young University

Keywords

language, law, trademark dilution, cyberspace, online

College

Humanities

Department

Linguistics

Abstract

One of the most important areas of legal dispute today is internet trademark law. This has become an increasingly greater concern as more and more web pages grab for consumer attention. Many legal questions remain unanswered, and perhaps the most important of these is “Do we apply the old laws directly to cyberspace?” This question became a practical concern with “Kelley Blue Book v. Primdedia, Inc.”

Recommended Citation

Stankiewicz, David and Eggington, Dr. William (2014) "The Language and the Law: Trademark Dilution Online," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 677.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/677