Journal of Undergraduate Research
Keywords
marketing practices, independent local musicans, moosebutter
College
Fine Arts and Communications
Department
Theatre and Media Arts
Abstract
It was the intent of this research to identify and analyze the current and possible marketing practices of independent, local musicians based in the Provo Area. In order to accomplish this objective three methods were employed. First, local musicians were interviewed to examine their current marketing practices. Second, a sample of the public was surveyed to gage their awareness of local music. Thirdly, music events were promoted with the intent of experimenting with different marketing strategies. Over the course of the research more effort was focused on the final aspect of this project.
Recommended Citation
Hammari, Michael and Deurden, Dr. Paul
(2014)
"Review and Analysis of the Marketing Practices of Independent Local Musicans,"
Journal of Undergraduate Research: Vol. 2014:
Iss.
1, Article 528.
Available at:
https://scholarsarchive.byu.edu/jur/vol2014/iss1/528