Advertising Ethical Products: Measuring the Effect of Efficacy and Consumer Benefits in Ethical Advertisements

Authors

David Matthew Godfrey, Brigham Young University
Dr. John Davies, Brigham Young University

Keywords

advertising ethical products, socially responsible, ethical branding

College

Fine Arts and Communications

Department

Communications

Abstract

As more and more brands attempt to position themselves as socially responsible, this research attempted to discover the impact of “ethical” advertising messages on sales. The world needs solutions to complex social problems and corporations can contribute, but can “ethical” branding increase profit by increasing purchases of “ethical” products?

Recommended Citation

Godfrey, David Matthew and Davies, Dr. John (2014) "Advertising Ethical Products: Measuring the Effect of Efficacy and Consumer Benefits in Ethical Advertisements," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 469.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/469