Journal of Undergraduate Research
Keywords
molding paradigms, graphic design, concept restaurant
College
Fine Arts and Communications
Department
Art
Abstract
Introduction Graphic Design is a practical art. It is a vehicle for communication. Or, more precisely, it is the creation of the vehicle of ultimate impact for a specific purpose. Unfortunately, this fact tends to relegate design to a relatively late stage in the development process. Designers are commonly consulted only after executives have conceptualized the product, identified the target market segment, and made feasibility decisions. My goal for this project was to make graphics an integral part of the research and development process from the beginning; to make informed business decisions regarding the launch of a new concept restaurant in Provo based on a holistic vision of space, color, light, and line.
Recommended Citation
Wells, Gregory and Pulfer, Adrian
(2014)
"On Creating Demand, Molding Paradigms, And Satisfying The Soul,"
Journal of Undergraduate Research: Vol. 2014:
Iss.
1, Article 402.
Available at:
https://scholarsarchive.byu.edu/jur/vol2014/iss1/402