Recent research has reveled that exposure to media can influence people’s attitudes to move in the direction of the messages endorsed by that media. This concept has come to be known as the cultivation effect.1 Currently the research literature on the specific effect that popular media has on individual’s perceptions of ideal loving relationships is wanting. Reason leads one to believe that popular media with its many “love” messages would cultivate society’s attitudes in regarding love. In an article on relationships B. Livermore classifies four different love styles and their correlation to relationship satisfaction or dissatisfaction. Using this information the present study was designed to test the hypothesis that high exposure to popular media would correlate to egoistic and dependent perceptions of ideal love while low exposure would correlate to more healthy and perceptions of love, especially altruistic perceptions.

Authors

Jeremy Bartz, Brigham Young University
Dr. Matt Spackman, Brigham Young University

Keywords

media effects, ideal loving relationships, cultivation effect

College

Family, Home, and Social Sciences

Department

Psychology

Abstract

Recent research has reveled that exposure to media can influence people’s attitudes to move in the direction of the messages endorsed by that media. This concept has come to be known as the cultivation effect.¹ Currently the research literature on the specific effect that popular media has on individual’s perceptions of ideal loving relationships is wanting. Reason leads one to believe that popular media with its many “love” messages would cultivate society’s attitudes in regarding love. In an article on relationships B. Livermore classifies four different love styles and their correlation to relationship satisfaction or dissatisfaction. Using this information the present study was designed to test the hypothesis that high exposure to popular media would correlate to egoistic and dependent perceptions of ideal love while low exposure would correlate to more healthy and perceptions of love, especially altruistic perceptions.

Recommended Citation

Bartz, Jeremy and Spackman, Dr. Matt (2014) "Recent research has reveled that exposure to media can influence people’s attitudes to move in the direction of the messages endorsed by that media. This concept has come to be known as the cultivation effect.1 Currently the research literature on the specific effect that popular media has on individual’s perceptions of ideal loving relationships is wanting. Reason leads one to believe that popular media with its many “love” messages would cultivate society’s attitudes in regarding love. In an article on relationships B. Livermore classifies four different love styles and their correlation to relationship satisfaction or dissatisfaction. Using this information the present study was designed to test the hypothesis that high exposure to popular media would correlate to egoistic and dependent perceptions of ideal love while low exposure would correlate to more healthy and perceptions of love, especially altruistic perceptions.," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 355.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/355