GROUP AND GENDER DIFFERENCES IN TOTAL RECALL AND SERIAL POSITION EFFECT FOR PICTORIAL, TEXTUAL, AND CONTEXTUAL STIMULI

Authors

Kirk M. Lunnen, Brigham Young University

Keywords

gender difference, recall and serial position effect, informational presentation

College

Family, Home, and Social Sciences

Department

Psychology

Abstract

Understanding how different modes of informational presentation can affect memorability is of great importance from advertising to education and in other disciplines. In education, for example, it relates to important issues such as determining the most effective strategies for increasing students’ vocabularies. In advertising, it means the difference between product recognition (and consequent consumption) and product failure. The search for a method of presentation that can maximize this memorability has been the object of numerous researchers (Esser, Die, Seholm, & Pebley, 1979; Lippman & Shanahan, 1974; Bower, 1970; Paivio, 1969).

Recommended Citation

Lunnen, Kirk M. (2014) "GROUP AND GENDER DIFFERENCES IN TOTAL RECALL AND SERIAL POSITION EFFECT FOR PICTORIAL, TEXTUAL, AND CONTEXTUAL STIMULI," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 331.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/331