Journal of Undergraduate Research
Keywords
effect of identity, independent expenditure committee ads, election cycle
College
Family, Home, and Social Sciences
Department
Political Science
Abstract
In the 2012 Presidential election cycle, independent expenditure committees, or Super PACs, had spent a more than $237 million advocating for one or the other presidential candidate (OpenSecrets.org, 2013). Given the large sums of money that independent expenditure committees are raising and spending to influence the outcome of presidential elections, it is worth investigating how the source of Super PAC ads affects the way they are received. As such, the purpose of this ORCA project was to investigate whether voters provided with specific identifying information for the source of an advertisement will evaluate a message differently than voters given less explicit or absent source cues.
Recommended Citation
Gibb, Kyrene and Karpowitz, Dr. Christopher
(2014)
"The Effect of Identity: Explicit Source Cues’ Influence on Independent Expenditure Committee Ads,"
Journal of Undergraduate Research: Vol. 2014:
Iss.
1, Article 264.
Available at:
https://scholarsarchive.byu.edu/jur/vol2014/iss1/264