Mining for Gold Inside your Organization

Authors

J. Scott Dutcher, Brigham Young University
Dr. William H. Baker, Brigham Young University

Keywords

data mining, external information, human resource, management, marketing

College

Marriott School of Management

Department

Strategic Management

Abstract

Making the most of the information that is available to you is what data mining is all about. Surprisingly, large numbers of organizations have yet to incorporate data mining techniques that drive many of their operations and decisions. Instead, upper management is trying to solve many puzzles without looking at the pieces. For those organizations that currently use data mining strategies, better mining methods can always be found. These missed mining opportunities have resulted in poorer service, lost revenue, security threats, and more. Data mining will be essential for the survival of businesses and organizations in the 21^st Century. As an introduction into data mining, the following questions are answered below: What is data mining? What data is used? How does it work? and What are some of its benefits?

Recommended Citation

Dutcher, J. Scott and Baker, Dr. William H. (2014) "Mining for Gold Inside your Organization," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 1025.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/1025