Journal of Undergraduate Research
Keywords
direct marketing, Brad Richdale, Dan Lapre, soft offer, hard offer
College
Marriott School of Management
Department
Strategic Management
Abstract
Direct marketing, as a profit making tool, was introduced in the United States and Europe just a few decades ago. It became widely spread in our society with its presence especially accentuated in the advertising field. This type of marketing has forever revolutionized the way consumers shop as well as the business world as a whole.
Recommended Citation
Skender, Igor and DeTienne, Dr. Kristen B.
(2014)
"Direct Marketing,"
Journal of Undergraduate Research: Vol. 2014:
Iss.
1, Article 1024.
Available at:
https://scholarsarchive.byu.edu/jur/vol2014/iss1/1024
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