Leveraging the Collective Intelligence of a Large Group in Managerial Decision-Making

Authors

James Carlson, Brigham Young University
Dr. Teppo Felin, Brigham Young University

Keywords

collective intelligence, crowdsourcing, managerial decision-making

College

Marriott School of Management

Department

Strategic Management

Abstract

Crowdsourcing is a term used to describe an emerging new set of activities that organizations engage in to leverage the power of the Internet in bringing people together. Crowdsourcing generally consists of placing some type of “open call” on the internet. People around the globe with internet access then respond to the call. Some collaborate and/or compete to create new ideas, services, or products on behalf of an existing company. Others refine existing work or data, such as through feedback, data entry, or proof-reading.

Recommended Citation

Carlson, James and Felin, Dr. Teppo (2014) "Leveraging the Collective Intelligence of a Large Group in Managerial Decision-Making," Journal of Undergraduate Research: Vol. 2014: Iss. 1, Article 1021.
Available at: https://scholarsarchive.byu.edu/jur/vol2014/iss1/1021